Consumers Pave the Path to Building, Becoming & Broadcasting a Brand
As consumer relationships with brands have become more complex, they have become more important than ever, discussed Leigh Ann Schwarzkopf during IHA’s Connect FALL virtual event.
Connect FALL Virtual Product Demos: Kitchen Electrics
Companies featured personal care products during the virtual product demonstrations at the International Housewares Association’s Connect FALL event in September.
Connect FALL Virtual Product Demos: Home Environment
Companies featured home environment products during the virtual product demonstrations at the International Housewares Association’s Connect FALL event in September.
Connect FALL Virtual Product Demos: Personal Care
Companies featured personal care products during the virtual product demonstrations at the International Housewares Association’s Connect FALL event in September.
Storytelling Retail Windows Attract Digital-Age Shoppers
At a time when technology has shortened consumers’ attention spans and social media gives consumers unlimited access to information, retail window displays must look beyond the static designs of the past to present a more engaging, storytelling visual experience, New York Institute of Technology professor Anne Kong said during IHA’s Connect FALL virtual event.