The New Administration: What to Expect
To Come
MW 2021: Safety + Security
A global pandemic and civil unrest have contributed to heightened consumer anxiety. It is critical that we feel protected in our homes – and when we venture out, we are acutely aware of the risks that being in public present. This means both home security and personal safety are at a premium.
MW 2021: Time
Since the onset of the pandemic, “time” as a trend means not only adding convenience or eliminating chores but also providing meaningful ways for consumers to spend the excess time that they now have on their hands. Feeling productive, engaging in new activities and fulfilling personal and family ambitions for learning and togetherness are top-of-mind.
MW 2021: Comfort
We miss our friends and our family, and for the first time in over a decade we’re eating carbs and sweets again because they make us feel full and content. Anything that feels soothing is appealing. Coziness, robust cooking and finding new ways to connect with loved ones are all top-of-mind.
MW 2021: Space
The pandemic has created an explosion in remote working and learning, which creates space challenges beyond just size of consumers’ homes. Rooms now have to be used for more than their primary purposes – they are classrooms, offices, exercise studios and entertainment centers. Transforming space is now as critical as saving space.
