Sell Experiences, Not Things
Today’s consumers are seeking memorable – and sharable – experiences. They’re putting unprecedented value in enhancing their knowledge, skill set, reputation and standing – essentially, their personal brands.
Today’s consumers are seeking memorable – and sharable – experiences. They’re putting unprecedented value in enhancing their knowledge, skill set, reputation and standing – essentially, their personal brands.
Add in a global pandemic to shrinking living spaces in which many are now sheltering at home…and space becomes a pretty hot commodity.
Although its annual Housewares Cares Charity Gala was canceled, the Housewares Charity Foundation is making $350,000 in donations to beneficiary charities.
Isetan of Japan is a Global Innovation Awards (gia) winner for 2020 that has transformed to a driving force in urban Japanese culture.
The complimentary, six-part series, which runs Tuesday and Thursdays July 9-28 and features the newly created IHA Market Watch report.