Home Improvement
Products that contribute to and elevate a renovated or re-imagined space.
Smart Home
Products that facilitate in-home connectivity
Boredom Busters
Products that help people stay entertained and maybe teach new skills. Can be for one person, a group/family, for kids, etc.
Creative Cooking
Products that turn cooking as a fun activity rather than just something that has to get done. Things that encourage people to try new things, get kids involved, bring non-traditional types of cooking into the home, or that make cooking into something more like an art project.
Outdoor Living
Products that encourage and facilitate spending time outdoors.
Cleanliness
Products that help make consumers feel confident that they are eliminating (or at least minimizing) dirt, germs, etc. from their home and protecting themselves and their loved ones.