gia Expert Tips for Visual Merchandising

by Kristin Cihon | Jan 9, 2020 | Featured, Innovation

by Anne Kong Surprise and delight shoppers with a dry, faux or paper floral installation that celebrates the season. Place on a wall, at the entranceway or in an open space on the selling floor to...

Signage and POP

by Kristin Cihon | Jan 9, 2020 | Featured, Innovation

by Martin M. Pegler When is enough enough? When do you say “I have put up enough signs and repeated the message often enough so that the shopper knows there is a special promotion or event going...