Splurging on Some Little Indulgences
Read any number of headlines, and you’ll see many consumers are hesitant to spend on non-essential items. But there’s also growing evidence that those same consumers are looking for little indulgences.
Taking a Deeper Look at Generation Z
As Generation Z (anyone born 1997-2012) gains more purchasing power, it’s important to learn more about what this group of consumers value in products, brands and shopping experiences.
Opportunities in Wellness and Personal Care
Calling wellness a trend is a bit of an understatement. “Movement” might be better, but “way of life” seems more appropriate.
Consumers Want to Support Companies That Treat Employees Well
For the second year in a row, consumers have deemed employee working conditions the aspect of responsibility they most consider when buying.
Helping Make Summer Eats Fresh and Easy
Lazy days of summer? Well, maybe a few. But the need for meal prep and cooking doesn’t take a vacation in summer, unless you’re lucky enough to be on vacation. That said, summer eats and cooking do...
Focusing on Customer Service
Consumers around the world are feeling especially frustrated with customer service, and they’re not afraid to act on it. Many shoppers won’t hesitate to take their business elsewhere after just one negative customer experience.