Mustard-Flavored Skittles? The Power of Partnerships
In a time when resources are stretched, time is money and consumers have more choices (and shorter attention spans), partnerships make good business sense.
Connecting with Shoppers on Back-to-School
School is almost back in session—for an estimated 50 million U.S. schoolchildren in grades K-12 alone. This back-to-school time of year is a terrific opportunity for those in home and housewares to connect with shoppers.
Raising Visibility with Timely Tie-Ins
Taking advantage of a timely tie-in is a solid strategy for retailers. It can help attract attention and spur purchases. It’s also a way to connect with current and potential customers and demonstrate your relevance.
Splurging on Some Little Indulgences
Read any number of headlines, and you’ll see many consumers are hesitant to spend on non-essential items. But there’s also growing evidence that those same consumers are looking for little indulgences.
Taking a Deeper Look at Generation Z
As Generation Z (anyone born 1997-2012) gains more purchasing power, it’s important to learn more about what this group of consumers value in products, brands and shopping experiences.
Opportunities in Wellness and Personal Care
Calling wellness a trend is a bit of an understatement. “Movement” might be better, but “way of life” seems more appropriate.