Taking advantage of a timely tie-in is a solid strategy for retailers. It can help attract attention and spur purchases. It’s also a way to connect with current and potential customers and demonstrate your relevance.
Read any number of headlines, and you’ll see many consumers are hesitant to spend on non-essential items. But there’s also growing evidence that those same consumers are looking for little indulgences.
As Generation Z (anyone born 1997-2012) gains more purchasing power, it’s important to learn more about what this group of consumers value in products, brands and shopping experiences.
Lazy days of summer? Well, maybe a few. But the need for meal prep and cooking doesn’t take a vacation in summer, unless you’re lucky enough to be on vacation. That said, summer eats and cooking do...