Using Humor to Create Emotional Connections
Incorporating humor is an excellent way for retailers to spark joy, create positive brand connections and drive sales.
Ringing in the 2025 Food and Beverage Forecasts
Fueled by digital content and social media sharing, consumers are eating up new flavors, recipes and approaches to snacks, everyday meals and entertaining.
Have a Taste of Mocha Mousse
Earlier this month, global color authority Pantone announced Mocha Mousse as its 26th Color of the Year.
Renewed Interest in Reusable Bags
Many consumers are choosing to bypass single-use plastic and bring their own reusable bags out of growing environmental concerns.
Warming Up to Hot Beverages
Home and housewares retailers can help encourage shoppers with in-store tastings, clever recipes and tips for trying out new products or techniques.
Connecting with Shoppers Through Pop-Up Experiences
For retailers, pop-up shops are excellent opportunities to attract attention, connect with consumers and build brand communities.