Consumers Still Drinking More Coffee at Home
As more people are drinking coffee at home than before the pandemic, it’s important to keep up with the latest java trends, preferences and product innovations.
Eco-Friendly Materials Matter
As technology propels innovation, the use of new eco-friendly materials in housewares is expected to attract attention and drive purchases.
Mustard-Flavored Skittles? The Power of Partnerships
In a time when resources are stretched, time is money and consumers have more choices (and shorter attention spans), partnerships make good business sense.
Connecting with Shoppers on Back-to-School
School is almost back in session—for an estimated 50 million U.S. schoolchildren in grades K-12 alone. This back-to-school time of year is a terrific opportunity for those in home and housewares to connect with shoppers.
Raising Visibility with Timely Tie-Ins
Taking advantage of a timely tie-in is a solid strategy for retailers. It can help attract attention and spur purchases. It’s also a way to connect with current and potential customers and demonstrate your relevance.
Splurging on Some Little Indulgences
Read any number of headlines, and you’ll see many consumers are hesitant to spend on non-essential items. But there’s also growing evidence that those same consumers are looking for little indulgences.