Taking a Deeper Look at Generation Z
As Generation Z (anyone born 1997-2012) gains more purchasing power, it’s important to learn more about what this group of consumers value in products, brands and shopping experiences.
As Generation Z (anyone born 1997-2012) gains more purchasing power, it’s important to learn more about what this group of consumers value in products, brands and shopping experiences.
Calling wellness a trend is a bit of an understatement. “Movement” might be better, but “way of life” seems more appropriate.
For the second year in a row, consumers have deemed employee working conditions the aspect of responsibility they most consider when buying.
Consumers around the world are feeling especially frustrated with customer service, and they’re not afraid to act on it. Many shoppers won’t hesitate to take their business elsewhere after just one negative customer experience.
Picnics and summer outings are a great opportunity for retailers to connect with consumers by providing ideas and inspiration, as well as products that will make their meal planning easier and their excursions more memorable.