Getting to Know Viva Magenta—an Unconventional Color for an Unconventional Time
How does Pantone describe its 2023 Color of the Year? In a nutshell: Brave. Animated. Inclusive. Powerful. Empowering.
At-Home Entertaining Is Back—Consumers Plan More In-Home Events in 2023
As economic concerns begin to dominate the news cycle and consumers feel the pinch of inflation, they are responding by bringing more experiential activities back into their homes. At-home entertaining is one of these activities and it is back in a big way.
Pets are Family, and We Want More
After a pandemic surge, you might expect new pet acquisition to slow down. But new proprietary data from the 2023 HomePage News Occasions Report (commissioned in partnership with IHA) shows there’s...
Helping Consumers Ready Their “Nests” for Winter
The temperature is dropping and the sun is setting earlier. Depending on where you live, the leaves may be falling…or maybe it’s snowflakes already. Either way, winter is officially on its way in...
Baking Remains Popular
Consumers may not be baking as much sourdough bread these days, but baking remains a popular pastime throughout the year and especially during the winter holidays.
What Butter Boards Tell Us About Consumers Today
All of a sudden, social media was blowing up with images of creative and colorful butter boards complete with herbs, spices and flavored infusions.