Using Humor to Create Emotional Connections
When it’s thought through and well done, incorporating humor is an excellent way for retailers to spark joy, create positive brand connections and drive sales.
Self-Gifting During the Holidays
Today’s consumers are price-conscious but that doesn’t mean they’re above showing themselves a little love.
Consumers Recognizing Need for Environmental Responsibility
Sustainability joins an important list of factors, which includes price, design and functionality, that shoppers are considering when purchasing housewares.
Older Consumers Redefining What It Means To Age
Generations Z and Alpha may be the wave of the future, but Baby Boomers still have the most spending power of any generation.
Connecting with Shoppers on Savvy Snacking
There’s a lot of variation in what constitutes a snack food, and that’s part of the fun and attractiveness of the trend.
Entertaining at Thanksgiving
Tap into the feel-good emotions of bringing friends and family together with products to make their events easier, more special and more delicious.