Blog

In a time when resources are stretched, time is money and consumers have more choices (and shorter attention spans), partnerships make good business sense.

School is almost back in session—for an estimated 50 million U.S. schoolchildren in grades K-12 alone. This back-to-school time of year is a terrific opportunity for those in home and housewares to connect with shoppers.

Taking advantage of a timely tie-in is a solid strategy for retailers. It can help attract attention and spur purchases. It’s also a way to connect with current and potential customers and demonstrate your relevance.

Read any number of headlines, and you’ll see many consumers are hesitant to spend on non-essential items. But there’s also growing evidence that those same consumers are looking for little indulgences.

As Generation Z (anyone born 1997-2012) gains more purchasing power, it’s important to learn more about what this group of consumers value in products, brands and shopping experiences.

Calling wellness a trend is a bit of an understatement. “Movement” might be better, but “way of life” seems more appropriate.

For the second year in a row, consumers have deemed employee working conditions the aspect of responsibility they most consider when buying.

Lazy days of summer? Well, maybe a few. But the need for meal prep and cooking doesn’t take a...