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Retailers looking to connect with consumers are wise to incorporate themes involving freedom and choice, and promoting how they offer flexibility.

Suppliers have taken this opportunity to get creative with portable food storage options, which is a good area to emphasize in marketing and merchandising.

Staying on top of this movement may involve offering product assortments that focus on plant-based food prep, merchandising, marketing or recipe selection.

Retailers looking to encourage purchases around outdoor entertaining this summer should keep two themes in mind: creativity and affordability.

Brand plays a key role in helping consumers determine where they shop and what they buy, and it’s becoming increasingly important in home and housewares.

Whether it’s cooking, cleaning or even taking out the trash, consumers are increasingly looking for ways to elevate the everyday and make chores more fun.