Blog
Recent News from The Inspired Home Show!
Non-Traditional Registries Gaining Traction
Drive traffic to your store with registries—especially with new, non-traditional-registries that are growing in popularity for celebrating life events.
Promoting Freedom All Year Long
Retailers looking to connect with consumers are wise to incorporate themes involving freedom and choice, and promoting how they offer flexibility.
Make Room for Food Storage
Suppliers have taken this opportunity to get creative with portable food storage options, which is a good area to emphasize in marketing and merchandising.
Eco-Friendly Materials Matter
As technology propels innovation, the use of new eco-friendly materials in housewares is expected to attract attention and drive purchases.
Housewares Charity Foundation Supports Maui Wildfire Relief
To help support the people of Maui after the recent wildfire tragedy, the Housewares Charity Foundation (HCF) has established a fund for donations and will match contributions dollar-for-dollar up to $100,000 in total. Donations will go to support the Maui Strong Fund and Team Rubicon Disaster Relief.
Mustard-Flavored Skittles? The Power of Partnerships
In a time when resources are stretched, time is money and consumers have more choices (and shorter attention spans), partnerships make good business sense.
Connecting with Shoppers on Back-to-School
School is almost back in session—for an estimated 50 million U.S. schoolchildren in grades K-12 alone. This back-to-school time of year is a terrific opportunity for those in home and housewares to connect with shoppers.
Raising Visibility with Timely Tie-Ins
Taking advantage of a timely tie-in is a solid strategy for retailers. It can help attract attention and spur purchases. It’s also a way to connect with current and potential customers and demonstrate your relevance.
Splurging on Some Little Indulgences
Read any number of headlines, and you’ll see many consumers are hesitant to spend on non-essential items. But there’s also growing evidence that those same consumers are looking for little indulgences.
Taking a Deeper Look at Generation Z
As Generation Z (anyone born 1997-2012) gains more purchasing power, it’s important to learn more about what this group of consumers value in products, brands and shopping experiences.
Opportunities in Wellness and Personal Care
Calling wellness a trend is a bit of an understatement. “Movement” might be better, but “way of life” seems more appropriate.
Consumers Want to Support Companies That Treat Employees Well
For the second year in a row, consumers have deemed employee working conditions the aspect of responsibility they most consider when buying.