Putting Some ‘Spring’ in Your Customers’ Spaces

Who doesn’t like spring? After a cold, gray winter, it’s easy to get excited by birds chirping, trees budding and thoughts of new beginnings. So it’s natural for consumers to look for ways to breathe new life into their homes when it comes time for spring.

How can you help your customers refresh and update their living spaces this season?

Flowers and Greenery

Flowers may be everyone’s spring go-to, but they don’t have to be the real deal. So many silk or linen options look just as beautiful, and obviously last much longer. And don’t forget to offer a variety of vases, jars and pots in trending materials such as wood and colored glass.

In fact, greenery of any kind will likely resonate, whether they’re live or artificial plants. Indoor growing kits like this aspara® Stylist Lite from Growgreen are a wonderful way to breathe some life into your indoor space in the spring; they can be used year-round or simply to give flowers and herbs a head-start before summer growing months.

Other Décor and Scents

Some people like to rearrange their furniture or add a new coat of paint in spring. But most people look to light and airy accents like throw pillows, placemats and hand towels. They may even want to switch out accessories or countertop appliances in lighter, brighter colors.

Appeal to all the senses with aromatherapy products, whether essential oils, room spray or candles. Florals are the obvious spring choice, but anything that is fresh and light will do the trick—think clean laundry, rain, and fresh fruit. A fun new option is the Bloom planter, which is a motion-activated air freshener featuring realistic faux plants and a choice of light and airy scents.

Outdoor Living

Depending on where your customers live, they might be starting to think about spending more time outside. And here’s the good news: It looks like consumers will continue to make investments in their outdoor spaces in the coming year. Respondents to the HomePage News 2023 Consumer Outlook Survey—produced in partnership with IHA—said they were most likely to purchase a full-size grill in 2023 (47%). That was followed by grilling tools (42%), grilling cookware (27%), thermometers (23%) and a portable/tabletop grill (22%).

When it comes to outdoor living accessories, respondents are most likely to purchase fire pits (35%; up 3 points from last year). Fire pits were followed by planters (28%), decorative items (26%), portable lights or lanterns (26%), powered insect control devices (24%), tableware/drinkware (21%) and outdoor portable heaters (21%).

Keep an eye out for future posts on ways to connect with consumers interested in spring cleaning and organization projects.