The air’s a little warmer, the sun a little brighter and the birds are chirping away. But they’re not the only ones excited for spring.
We humans tend to get an extra boost of energy this time of year, which often means extra energy for spring cleaning and organizing our homes. These projects are popular every spring, but there’s even more opportunity for retailers and suppliers to connect with consumers on them in 2025.
Spring = A Fresh Start
If winter is for settling in with a blanket and hot cup of cocoa, spring is for throwing open the windows and clearing out the cobwebs. That extra energy we get from warmer temperatures—not to mention the urge to get ‘out with old and in with the new’—causes many to want to get their homes clean and organized.
After all, eight in 10 Americans say they spring clean at least once a year, according to the American Cleaning Institute (ACI).
According to their 2025 survey, the biggest activities are cleaning floors/baseboards (80%), cleaning behind furniture (76%), cleaning out/organizing storage spaces like garages, basements, attics, sheds and closets (75%), washing windows (75%) and cleaning appliances (73%).
People Plan for More Spring Cleaning and Organizing This Year
Yet, consumers plan to dive into spring cleaning and organizing projects even more in 2025. The ACI survey found that 45% plan to clean or organize more this year. (That’s compared to 49% who said they plan to do the same amount as in previous years and only 6% who said they plan to do less.)
Why the extra interest?
• With all the economic and geopolitical uncertainty these days, people may be looking to take back control and create some order in their homes and lives. “We feel best when we take charge of the things that we do have control over,” explains Amy Morin, LCSW, a psychotherapist and international bestselling author. “After all, you might not be able to control the price of groceries, but you can control how organized your desk is.”
• More consumers are prioritizing wellness and self-care, and recognizing that the end result—a cleaner, less chaotic living space—actually helps calm their minds and reduces stress.
• And with more people “turtling” these days, they’re paying extra attention to how important their home environments are.
Connecting with Shoppers
Retailers and suppliers looking to connect with shoppers this year should lean into heightened interest in spring cleaning and organizing. That includes marketing and merchandising new products like the ZEN table from BranQ and the UV Odor Neutralizing Smart Trash Can from Ninestars.
But as you do, make sure to emphasize the wellness benefits of getting clean and organized…and how good it feels during and after.
You can also make it easier by reminding them that not everyone’s Marie Kondo, and perfection is not the goal. Expert tips or even your own hacks will likely go a long way. (Not to mention highlighting the latest innovations and time savers, such as this rotating bathroom organizer from iDesign and the handy Kamenstein Paper Towel Holder with Integrated Sprayer.)