The four-part IHA Market Watch 2021 video series explores the evolution of key lifestyle trends driving the home and housewares business this year… and beyond. .
Today’s episode looks at Comfort:
A global pandemic coupled with today’s societal uncertainties are leading consumers to crave comforting lifestyles.
This has revitalized the opportunity for new products that promise coziness; products that facilitate hearty cooking; and products that encourage more togetherness and human connectivity.
Watch the Video
Revealing Insights by the Market Watch
2021 Authors
Leana Salamah, vice president of marketing for IHA; Tom Mirabile, principal and founder of Springboard Futures and consumer trend analyst for IHA; and Joe Derochowski, vice president and home industry advisor for The NPD Group. Peter Giannetti of IHA moderates.
Each Market Watch 2021 episode includes a special showcase of new home and housewares innovations that demonstrate efforts by the industry to address key trends and serve evolving consumer needs and preferences.
Featured products for Comfort:
- Parlor, Barbara Arvizo, Picnic Time Family of Brands
- Party Grill & Raclette, Kevin Chandrarajan, Salton
- Mudbuster, Jeff Logan, Dexas International
- Thermal Control Foot Massager, Linh Mondene, Pretika
- Proofing Basket with Embosser, Katie Hefty, Talisman
- Airtender, Tijn Conjin, Airtender
- Autopour Automatic Pour-Over Coffee Machine, Jenny Ross, Shine Kitchen by Tribest
- Cooling Pillow, Steven Wu, Coolist
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