The four-part IHA Market Watch 2021 video series explores the evolution of key lifestyle trends driving the home and housewares business this year… and beyond.
Today’s episode looks at Time:
Since the onset of the pandemic, time as a trend means not only adding convenience or eliminating chores but also providing meaningful ways for consumers to spend the excess time that they now have on their hands.
Feeling productive, engaging in new activities and fulfilling personal and family ambitions for learning and togetherness are top of mind. This has inspired new ways of thinking about how home products can optimize time spent on today’s lifestyles.
Watch the Video
Revealing Insights by the Market Watch
2021 Authors
Leana Salamah, vice president of marketing for IHA; Tom Mirabile, principal and founder of Springboard Futures and consumer trend analyst for IHA; and Joe Derochowski, vice president and home industry advisor for The NPD Group. Peter Giannetti of IHA moderates.
Each Market Watch 2021 episode includes a special showcase of new home and housewares innovations that demonstrate efforts by the industry to address key trends and serve evolving consumer needs and preferences.
Featured products for Time:
- Donut & Pretzel Popsicle Molds, Tara Steffen, Lékué
- Brewdini, Rita Lee, Gourmia
- Intelligent Cookware Pot, Brendan Dunne, Zega
- Ravioli Tablet, Kim Teresi, Marcato
- Blix, Ariel Sterngold, Blix
- Breakfast Molds & Breakfast Scrub Sponges, Fred and Friends
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