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Connect

We are excited to announce a series of platforms and events that will bring the industry together around content and commerce.

What’s Happening?

Connect Session Recaps

The International Housewares Association, in partnership with is pleased to present Connect FALL, a virtual event that brings the industry together around education, inspiration and product discovery.

Virtual Demos: Creative Cooking

Virtual Demos: Creative Cooking

Many consumers have been cooking for themselves and their families more regularly since the pandemic began. Cooking can become tedious and complicated, but creative gadgets and appliances can help alleviate some pressure. Homemade bread, pasta, and “caviar” pearls...

Special Segment: NPD Awards

Special Segment: NPD Awards

The NPD Group’s home division presented its eighth annual industry performance awards virtually during the IHA Connect SPRING  virtual event.Awards were presented to small appliance and housewares (non-electrics) brands with the largest increase in U.S. dollar share...

Keynote: The Now Normal: Creating Value Amid Chaos

Keynote: The Now Normal: Creating Value Amid Chaos

The value equation is in constant evolution as factors influencing consumers’ purchase decisions changed during the pandemic, and some, such as online shopping, were expedited by it, said Tom Mirabile, principal and founder, Springboard Futures, in his keynote “The...

Virtual Demos: Outdoor Living

Virtual Demos: Outdoor Living

With spring warmth approaching, consumers are primed to go outdoors. These new solutions for backyard entertaining and on-the-go recreation serve the growing demand for products that enhance the outdoor living experience.   AeroPress Go Travel Coffee Press The Go...

Session: The Post-Covid Consumer

Session: The Post-Covid Consumer

The COVID-19 vaccine is bringing a lot of positivity to consumers seeking light at the end of the pandemic tunnel, “but there is still a long way to go before we are truly back to normal,” said Leana Salamah, vice president, marketing, International Housewares...

IHA Market Watch: Space

IHA Market Watch: Space

The four-part IHA Market Watch 2021 video series explores the evolution of key lifestyle trends driving the home and housewares business this year… and beyond.Today’s episode looks at Space:Before Covid, a strong “re-urbanization” trend found millennials and...

Virtual Demos: Cleanliness

Virtual Demos: Cleanliness

Keeping spaces clean is more important than ever with many consumers now using their homes as multi-purpose spaces for work, school and everyday household life. From UV sanitation devices and touchless soap dispensers to products created to assist in day-to-day...

Keynote: 2020 in the Rearview Mirror

Keynote: 2020 in the Rearview Mirror

After a year of unprecedented circumstances that drove unprecedented retail sales gains in home and housewares, Joe Derochowski, vice president and home industry advisor for The NPD Group, encourages the industry to measure success in 2021 by embracing more favorable...