New Product Listings
Increase visibility of your debut products
For news media & BUyers
Both news media and buyers attending The Inspired Home Show are looking for new products! You have the opportunity to work with all types of media who are attending. Entering your new product listings in Connect 365 is an optimum way for news media and buyers to find your new products debuting at the Show. They also search Connect 365 after the Show and throughout the year looking for new items.
The New Product Listings are entered through your Connect 365 portal as outlined below. It’s important to enter your product information as early as possible as news media begin asking about new products as early as December.
When in the portal:
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- Select the New Product button
- Enter your information
- Choose the product category
- If your product was released to market within the last 12 months, make sure to mark it as ‘New’ by checking the ‘Was this product released to market within the last 12 months?’ checkbox when adding or editing the product. These products are included in the ‘New Product’ search feature.
- Upload a photo
Media and buyers will have a new product search on the Connect 365 homepage and can then narrow results by category. For more information on Connect 365, including tutorials on how to get started, click here.
Increase your exposure — news media and buyers are looking for new products weeks before the Show.
- Enter your product information as early as possible to maximize your exposure to buyers and news media.
- Clearly and succinctly describe the product, as you would to a consumer.
- Be sure to include a photo – listings with photos are clicked on more often than those without.
Benefits of Entry:
- The Show’s Public Relations team uses these products to help reporters with stories before the Show and also when they arrive on-site.
- Update your products throughout the year. Buyers and news media search for new products for months after the Show. Queries for new products will be directed to Connect 365.
- The New Product search is used by IHA staff when products are needed for marketing and promotion materials.
As a reminder, these listings will also allow buyers to search for new products and find you at the Show!