The World’s Leading Home + Housewares Show

March 2–4, 2025 | McCormick Place | Chicago, IL

The World’s Leading Home + Housewares Show
March 2—4 | McCormick Place | Chicago, IL

Show Sponsorship Opportunities

Sign up today through your Exhibitor Portal!

PROMOTE YOUR COMPANY TO BUYERS AND NEWS MEDIA BY SPONSORING VALUE-ADDED SERVICES

Investing in The Inspired Home Show through sponsorship gives your business the exposure it needs to get noticed by key housewares retail professionals and news media from around the world. Put your company name in front of this high-quality audience.

Find additional ways to get more out of the Show by visiting the Exhibitor Marketing Kit.

Pre-Show Opportunities

More than 75%* of trade show attendees use pre-show information to help plan their trip. Tell them why you should be on their short list of must-see booths with pre-Show marketing opportunities.

* Center for Exhibition Industry Research (CEIR)

REGISTRATION WEBSITE

Be the first brand attendees see as they embark on their Show journey. Place your company’s brand in front of buyers, media and industry guests while they are registering to attend the 2025 Show.

 

      • Quantity Available: Three (3) exhibitors
      • Timing: November – March
      • Cost: $5,000
REGISTRATION WEBSITE

Be the first brand attendees see as they embark on their Show journey. Place your company’s brand in front of buyers, media and industry guests while they are registering to attend the 2025 Show.

 

      • Quantity Available: Three (3) exhibitors
      • Timing: November – March
      • Cost: $5,000
REGISTRATION ACKNOWLEDGEMENT EMAIL

Appear in registrants’ inboxes and travel to Chicago with them by placing your logo and booth information in the Registration Acknowledgement Email. This email is their ticket into the Show – saved, printed and referred to for key Show information and to receive their badge onsite.

 

      • Quantity Available: Three (3) exhibitors
      • Timing: November – March
      • Cost: $5,000

ATTENDEE EMAILS — Banner Ads

Promote your company and brand as buyers and media prepare for the Show with a banner ad that appears alongside other planning information.

 

      • Quantity Available: One (1) placement per email; two emails per month
      • Timing: January – February
      • Cost: $1,500 per month

ATTENDEE EMAILS — Featured Product

Promote your product with a spot in IHA’s regular attendee e-newsletter. Includes product photo, short promotional copy and link to website.

 

      • Quantity Available: Two (2) emails per month; up to two (2) placements per email
      • Timing: January – February
      • Cost: $1,500 per placement

At-Show Opportunities

Click each of the tabs to learn more.

There are thousands of brands in the home + housewares space. Whether you are an established or emerging brand, we have ways to make sure you stand out.

SHOW BAGS — EXCLUSIVE

The exclusive Show bags make a huge brand impact while providing a useful service to attendees. Bags are a convenient way for attendees to have a receptacle for all of their show materials. Additionally, bags remain a constant reminder of the show and the brand, and are used far after the event is over. Durable, biodegradable and made from 100% natural jute.

 

      • Quantity Available: One (1) Exhibitor
      • Cost: $36,000 for 15,000 bags – located at (2) main registration areas. (2) Buyers Clubs (2) Café’s
        • $25,000 for 10,000 bags – located at (2) main registration areas.
SHOW BAGS — EXCLUSIVE

The exclusive Show bags make a huge brand impact while providing a useful service to attendees. Bags are a convenient way for attendees to have a receptacle for all of their show materials. Additionally, bags remain a constant reminder of the show and the brand, and are used far after the event is over. Durable, biodegradable and made from 100% natural jute.

 

      • Quantity Available: One (1) Exhibitor
      • Cost: $36,000 for 15,000 bags – located at (2) main registration areas. (2) Buyers Clubs (2) Café’s
        • $25,000 for 10,000 bags – located at (2) main registration areas.
MEDIA SHOW BAGS

As the Media Show Bag Sponsor, your branded bags will be carried around by all editorial, social and influencer media attendees throughout the Show. Not only will they carry around a tangible reminder of your brand, but they’ll also take it home, extending your visibility and recall long after the Show concludes. This isn’t just a bag; it’s a mobile advertisement, a conversation starter, and a lasting impression.

 

      • Quantity Available: One (1) exhibitor
      • Cost: $2,500 (must provide 500 branded bags)
ELECTRONIC SIGNAGE

Promote your brand and drive attendees to your booth through an electronic sign sponsorship onsite at the Show! Use this highly visible 1-sided digital billboard to feature new product information, booth location, QR codes, promote a speaker or in-booth appearance, social channels, website and more. Locations to be determined upon finalized floorplan.

 

      • Quantity Available: Ten (10) placed signs
      • Cost: $3,000 each
ELECTRONIC SIGNAGE

Promote your brand and drive attendees to your booth through an electronic sign sponsorship onsite at the Show! Use this highly visible 1-sided digital billboard to feature new product information, booth location, QR codes, promote a speaker or in-booth appearance, social channels, website and more. Locations to be determined upon finalized floorplan.

 

      • Quantity Available: Ten (10) placed signs
      • Cost: $3,000 each
SHUTTLE BUS VIDEO

Be featured in the shuttle bus videos all attendees see as they’re travelling to and from their designated Show hotels. Your brand logo and QR code can help them plan where to find you before even hitting the floor.

 

      • Quantity Available: Eight (8) exhibitors
      • Cost: $1,500
WIFI AT McCORMICK PLACE

Connect with attendees every time they get online during the Show by sponsoring complimentary Wi-Fi at McCormick Place. This exclusive sponsorship includes your logo and booth number on the initial Wi-Fi page and subsequent landing pages.

 

      • Quantity Available: One (1) exhibitor
      • Cost: $10,000
WIFI AT McCORMICK PLACE

Connect with attendees every time they get online during the Show by sponsoring complimentary WiFi at McCormick Place. This exclusive sponsorship includes your logo and booth number on the initial WiFi page and subsequent landing pages.

 

      • Quantity Available: One (1) exhibitor
      • Cost: $10,000
BADGE LANYARDS

Imagine thousands of attendees walking the Show floor wearing your brand. Your logo and booth number can appear on the complementary badge lanyards supplied to attendees.

 

      • Quantity Available: Three (3) exhibitors
      • Cost: $10,000 for 5,000 lanyards
MOBILE APP

Align yourself with attendees’ navigation of the Show by sponsoring the Mobile App. Two sponsorship levels are available.

Title Sponsor – Your company will appear on the loading screen every time the Mobile App is opened, featuring your logo and booth number.

      • Quantity Available: One (1) exhibitor
      • Timing: January – May
      • Cost: $10,000

Banner – Your company will be presented in banners on select pages on the Mobile App, highlighting your brand and booth number.

      • Quantity Available: Five (5) placements (1/5 share of voice)
      • Timing: January – May
      • Cost: $2,000
MOBILE APP

Align yourself with attendees’ navigation of the Show by sponsoring the Mobile App. Two sponsorship levels are available.

Title Sponsor – Your company will appear on the loading screen every time the Mobile App is opened, featuring your logo and booth number.

        • Quantity Available: One (1) exhibitor
        • Timing: January – May
        • Cost: $10,000

Banner – Your company will be presented in banners on select pages on the Mobile App, highlighting your brand and booth number.

        • Quantity Available: Five (5) placements (1/5 share of voice)
        • Timing: January – May
        • Cost: $2,000
“YOU ARE HERE” MAPS

Increase brand awareness and promote your booth by having your brand’s marketing message and booth number prominently displayed on the “You Are Here” maps located throughout the Show.

 

      • Quantity Available: Five (5) exhibitors
      • Cost: $10,000 per three (3) maps
CITY POLE BANNERS

Increase your visibility to both Show attendees and consumers by sponsoring official Show banners that hang from light posts throughout Chicago.

 

      • Quantity Available: Four (4) exhibitors
      • Cost: $10,000 for 10 (double-sided) City Pole Banners

At various times during a trade show, attendees will be hungry, they will face a low cellphone battery, or they’ll just need to get off their feet for a bit. Provide resources for them by sponsoring one of the Show’s destinations.

RECHARGING LOUNGE

Attendees use this area as a meeting place to do business and recharge their devices. Increase brand awareness and promote your booth by sponsoring this Show floor relaxation spot for attendees. The sponsorship package includes your brand’s marketing message and booth number on Recharge Lounge signage, and the ability to set up a product demo area. You will be named as sponsor in the event of any corresponding mobile push notification during the Show.

 

      • Quantity Available: Two (2) exhibitors
      • Cost: $10,000 per lounge
BUYER / NEWS MEDIA LUNCH CAFÉS

FREE BUYERS LUNCHES make for a busy Café! Be the title sponsor of one of the Show’s official Cafés, where buyers and news media gather. Promote your company name and booth location. Sponsorship package includes signage at the Café entrance and the ability to set up a product demo area. Your brand’s logo will be seen in pre-Show marketing through attendee emails, on signage around the Café entrance and on the Show’s website before and after the event. You will be named as sponsor in a corresponding mobile push notification during the Show.

 

      • Quantity Available: Two (2) exhibitors (one per café)
      • Cost: $10,000 per Café (one each in North and South buildings)
BUYER / NEWS MEDIA LUNCH CAFÉS

FREE BUYERS LUNCHES make for a busy Café! Be the title sponsor of one of the Show’s official Cafés, where buyers and news media gather. Promote your company name and booth location. Sponsorship package includes signage at the Café entrance and the ability to set up a product demo area. Your brand’s logo will be seen in pre-Show marketing through attendee emails, on signage around the Café entrance and on the Show’s website before and after the event. You will be named as sponsor in a corresponding mobile push notification during the Show.

 

      • Quantity Available: Three (3) exhibitors (one per café)
      • Cost: $10,000 per Café (for Dine + Decor, Clean + Contain and Wired + Well cafés)
INTERNATIONAL BUSINESS CENTER

Welcome international visitors to Chicago as the title sponsor of the International Business Center. This private lounge area offers international buyer attendees complimentary snacks throughout Show days, charging stations and meeting rooms. Located on the Show floor of the South Building, sponsor this area and capture the attention of thousands of international buyers. The title sponsorship package includes signage at the entrance and refreshment areas and on meeting tables throughout the center. Your brand’s logo will be seen in pre-Show marketing of the IBC through attendee emails and on the Show’s website before and after the event. You will be named as sponsor in a corresponding mobile push notification during the Show.

 

      • Quantity Available: One (1) exhibitor
      • Cost: $10,000
BUYERS CLUBS / NEW PRODUCT SHOWCASE

Provide a place of relaxation for buyers and news media at the Show as the title sponsor of one of the official Buyers Clubs (one per Hall). The sponsorship package includes signage at entrance and ability to set-up a product demo area. The sponsorship package includes signage at entrance and table tents with logo and QR code. Sponsor logo to be included in promotion of the Buyers Clubs within mobile app and attendee emails.

 

      • Quantity Available: Two (2) exhibitors (one per Buyers Club)
      • Cost: $10,000 per Buyers Club (one each in North and South buildings)
BUYERS CLUBS / NEW PRODUCT SHOWCASE

Provide a place of relaxation for buyers and news media at the Show as the title sponsor of one of the official Buyers-Clubs (one per Hall). The sponsorship package includes signage at entrance and ability to set-up a product demo area. The sponsorship package includes signage at entrance and table tents with logo and QR code. Sponsor logo to be included in promotion of the Buyers Clubs within mobile app and attendee emails.

 

      • Quantity Available: Two (2) exhibitors (one per Buyers Club)
      • Cost: $10,000 per Buyers’ Club (one each in North and South buildings)

Consumer trends, business strategies, tips, tricks and techniques for success in home + housewares are covered at the Show via keynotes and educational sessions. Position your brand as a thought leader by sponsoring and/or participating in industry education.

KEYNOTES

Position your brand as a thought-leader by sponsoring one of the Show’s four Keynote sessions. Your brand’s logo will be seen in pre-Show marketing of the Keynotes lineup through attendee emails, on session signage and on the Show’s website before and after the event. You will be named as sponsor in a corresponding mobile push notification during the Show.

 

      • Quantity Available: Four (4) exhibitors
      • Cost: $7,500 per Keynote
KEYNOTES

Position your brand as a thought-leader by sponsoring one of the Show’s four Keynote sessions. Your brand’s logo will be seen in pre-Show marketing of the Keynotes lineup through attendee emails, on session signage and on the Show’s website before and after the event. You will be named as sponsor in a corresponding mobile push notification during the Show.

 

      • Quantity Available: Four (4) exhibitors
      • Cost: $7,500 per Keynote
INSPIRATION THEATER

Associate your brand with all the leading-edge content delivered as a presenting sponsor of the Inspiration Theater. Your brand’s logo will be seen in pre-Show marketing of the Inspiration Theater lineup through attendee emails, on Theater signage and on the Show’s website before and after the event. You will be named as sponsor in a corresponding mobile push notification during the Show.

 

      • Quantity Available: One (1) exhibitor
      • Cost: $10,000

Bring the industry together under your brand by sponsoring one of the networking events at the Show.

A CELEBRATION OF INDEPENDENTS RECEPTION

This invite-only Saturday night event puts your brand front and center with independent retailers and gives you an opportunity to network with this important group. The event will feature heavy appetizers and drinks. Sponsorship package includes promotion in pre-Show marketing, on signage at the event’s entrance, in attendee emails promoting the event and a corresponding mobile push notification during the Show. Also, includes participation for two (2) team members to attend from the sponsor company.

 

      • Quantity Available: Two (2) exhibitors
      • Cost: $2,500 each
A CELEBRATION OF INDEPENDENTS RECEPTION

This invite-only Saturday night event puts your brand front and center with independent retailers and gives you an opportunity to network with this important group. The event will feature heavy appetizers and drinks. Sponsorship package includes promotion in pre-Show marketing, on signage at the event’s entrance, in attendee emails promoting the event and a corresponding mobile push notification during the Show. Also, includes participation for two (2) team members to attend from the sponsor company.

 

      • Quantity Available: Two (2) exhibitors
      • Cost: $2,500 each
NETWORKING AFTER DARK

Become one of two title sponsors of this two-hour event open and complimentary to the entire Show community! This fun-filled reception for everyone at the Show takes place Monday evening after the Show closes for the day and includes cocktails, hors d’oeuvres, games and music by Chicago’s premier cover band, 7th heaven. Sponsorship package includes promotion in pre-Show marketing, on signage at the event’s entrance, on attendee emails promoting the event and a corresponding mobile push notification during the Show. Or take advantage of the exclusive “Presenting” Sponsor opportunity for maximum visibility!

 

      • Quantity Available: Two (2) exhibitors
      • Cost: $7,500 each
      • Exclusive “Presenting” Sponsor Opportunity Available: $15,000
CHICAGO RETAIL TOUR

The Tour takes place on Wednesday, the day after the Show, and provides international buyers with the opportunity to learn about the U.S. retail landscape through a formal presentation followed by a full-day tour of retail establishments in Chicago’s suburbs. The sponsorship package includes promotion in pre-Show marketing, branding at the pre-Tour breakfast and in the slide presentation, inclusion in shuttle bus slide show, acknowledgement by the speaker and on signage during the event (itineraries, etc.). Includes participation for two (2) team members to attend from the sponsor company.

 

      • Quantity Available: One (1) exhibitor
      • Cost: $2,500
CHICAGO RETAIL TOUR

The Tour takes place on Wednesday, the day after the Show, and provides international buyers with the opportunity to learn about the U.S. retail landscape through a formal presentation followed by a full-day tour of retail establishments in Chicago’s suburbs. The sponsorship package includes promotion in pre-Show marketing, branding at the pre-Tour breakfast and in the slide presentation, inclusion in shuttle bus slide show, acknowledgement by the speaker and on signage during the event (itineraries, etc.). Includes participation for two (2) team members to attend from the sponsor company.

 

      • Quantity Available: One (1) exhibitor
      • Cost: $2,500
GIA GLOBAL INNOVATION AWARDS

This year celebrating its 25th Anniversary, the Global Innovation Awards (gia) honor the industry’s finest retailers from over 30 countries, the best products from 14 categories and the best new innovations from six student designers. The gia program presents the title sponsor with multiple promotional opportunities including pre-event marketing, signage at the three displays at the Show, signage at the gala awards dinner, a shout-out by the MC during the Sunday evening gala and recognition on the website after the event is complete.

 

      • Quantity Available: One (1) exhibitor
      • Cost: $10,000

Get in front of the people who can amplify your brand and products to thousands of consumers. The Show attracts hundreds of media and social influencers who are looking for new and exciting things to report to their audiences. Get in front of them with targeted opportunities.

NEWS CENTER

The News Center is the home for trade, consumer and social editorial media while at the Show—be the title sponsor to increase your brand awareness and to promote your booth. The sponsorship package includes promotion in pre-Show marketing and on signage in the lounge and lunch areas. Your product will also be highlighted in a special display within the Product Popup Room window, visible by all media visiting the News Center. Sponsorship includes one demonstration opportunity during the Show.

200+ Consumer & Trade Media Attend. A small sampling includes ABC 7/WLS-TV, A&E Networks, Bloomberg, Forbes.com, Good Housekeeping, HGTV Magazine, HomePage News, NewsNation, Oprah Daily, Real Simple Magazine, Shark Tank, and Taste of Home.

 

      • Quantity Available: One (1) exhibitor
      • Cost: $10,000
NEWS CENTER

The News Center is the home for trade, consumer and social editorial media while at the Show—be the title sponsor to increase your brand awareness and to promote your booth. The sponsorship package includes promotion in pre-Show marketing and on signage in the lounge and lunch areas. Your product will also be highlighted in a special display within the Product Popup Room window, visible by all media visiting the News Center. Sponsorship includes one demonstration opportunity during the Show.

200+ Consumer & Trade Media Attend. A small sampling includes ABC 7/WLS-TV, HGTV Magazine, Shark Tank and Forbes.com.

 

      • Quantity Available: One (1) exhibitor
      • Cost: $10,000

Become a Sponsor

Sign up today through your Exhibitor Portal!

For more information, please contact Adrienne Tiritilli.

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